Original research

What European car dealership websites actually offer

We fetch each business's own website and record what a visitor can do on it. This is the result, market by market. There is no score and no ranking of businesses here — only the share of sites in each market that offer each thing, and the date we checked.

Car dealerships Motorcycle dealerships Truck & van dealerships Caravan & RV dealerships Service workshops Body shops Tyre centres Car rental branches

Market	Indexed	Checked	Stock online	Prices shown	Service booking	Part-exchange	Finance calc	Live chat	EV section
Sweden	5 818	198	72%	35%	66%	39%	69%	1%	55%
Spain	7 521	364	63%	54%	62%	22%	46%	12%	52%
Norway	910	413	85%	15%	57%	17%	48%	1%	47%
Finland	2 786	254	83%	40%	47%	78%	81%	14%	68%
Austria	1 945	733	88%	22%	46%	4%	51%	2%	48%
United Kingdom	6 670	1 208	83%	35%	43%	59%	53%	7%	56%
Denmark	630	292	94%	38%	43%	21%	84%	2%	51%
Ireland	808	218	90%	66%	42%	56%	51%	4%	60%
Netherlands	2 470	1 168	89%	31%	41%	32%	57%	3%	35%
Germany	18 242	6 048	86%	24%	40%	23%	50%	2%	47%
Switzerland	1 487	413	82%	0%	29%	10%	38%	2%	31%
Belgium	2 058	540	73%	29%	14%	21%	36%	6%	28%
Luxembourg	169	32	84%	22%	13%	31%	38%	6%	25%

Percentages are of sites we successfully loaded, not of every business indexed. A market is listed once at least 25 of its car dealership websites have been checked. Percentages are of that checked set, not of every business indexed in the market. Latest check: 6 September 2026.

What each column means

Every check is something a reader can verify by opening the site themselves.

· Stock online
Vehicle inventory browsable on the site

· Prices shown
Prices published rather than on request

· Service booking
A workshop slot can be booked online

· Part-exchange
Current car can be valued on the site

· Finance calc
A monthly payment can be calculated

· Live chat
A chat widget is present

· EV section
Electric vehicles have their own content

Live chat in use across Europe

Detected in the page source of car dealership websites we reached, all markets combined.

Vendor	Sites	Share of all checked
Smartsupp	115	1%
Userlike	92	1%
LiveChat	57	0%
Leadoo	43	0%
tawk.to	30	0%
Zoho SalesIQ	23	0%
Serviceform	16	0%
Trengo	15	0%
Tidio	14	0%
Giosg	11	0%
Zendesk	11	0%
Crisp	3	0%

A vendor is named only when its own code identifies it in the page source. Sites running a tool we do not have a fingerprint for are counted as running nothing, so treat these as a floor rather than a full census. How detection works →